Stigma against substance use disorders (SUDs) is a major barrier to accessing services and supports in the region and to living a happy and productive life. Residents with an SUD are likely to avoid seeking the supports they need for fear of negative consequences, such as judgment from friends/family, unpleasant interactions with healthcare providers, or workplace fallout. Despite the reality that substance use disorders are associated with changes in brain circuitry, people with substance use disorders often face significant stigma for “choosing” to use. As a result, they are sometimes viewed as “bad”, “weak”, or “unfit for society”. These public biases against people with SUDs can deter those affected from seeking help.